Store Front Window: Placing a digital sign in your store front window will draw attention.

Entrance: Control and direct traffic in-store.

Video Wall: Create a memorable and high impact in-store experience with a video wall.

Point of Purchase: Place a digital sign by cash terminals to influence impulse buys and shorten the perceived wait time.

Point of Decision: Place a digital sign into merchandise displays to increase the product's profile among other competitive products.

Building an OHD network in-store or in a mall environment is commonly referred to as point-of-decision advertising. It allows retailers and advertisers to reach their customers when they're ready to buy and at a fraction of the cost of traditional media opportunities. With over seventy percent (POPAI research, 2004) of shoppers making their purchase decisions in-store, OMG’s OHD networks are an extremely effective medium for any retailer or vendor to:

  • Influence Shoppers: Provide content and information that is timely, relevant and ultimately generates a reaction
  • Build Brand Equity: Consumers are 5 to 10 times more likely to notice dynamic media than static media and 2 to 5 times more likely to recall the message
  • Generate Sales: OHD research within retail has showed that if executed properly, retailers can expect a sales lift of 8%

 

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