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In 2005, OMG, the Retail Council of Canada (RCC) and Sporting Life joined together to launch Sporting Life’s digital network pilot. Post-pilot, the network was extended company-wide and the RCC highlighted Sporting Life’s network as a best practice case study at its annual executive conference. Although the Sporting Life network is a powerful and captive digital adverting medium, the network simultaneously serves the communication and business interests of Sporting Life via:

• Timely customer service loyalty messaging controlled directly by Sporting Life
• Product information, including new product and pricing messaging
• Timely full-service messaging override
• HR messaging (before and after hours)

Advertisers like HEAD, Adidas, Travel Alberta, Skican, AMEX, and National Post currently enjoy the benefits of reaching Sporting Life’s unique demographic via this powerful and captive medium.

To learn more about media advertising and sponsorship opportunities contact:
Michael Gibbons at 416-646-4392 or mgibbons@onestopmedia.com.